At the centre of devotion is a hidden gem that we often overlook — The shimmering, blessed fabrics on temple walls and Gods. They wear these cloths filled with prayers and blessings about their life until this has done its magic and then the clothes retire. These are essentially wasted fabrics and at Vrindavaneswari, we feel that they deserve more than just lying in storage or heading to the garbage. They contain spiritual force, cultural value and artistic beauty which is why we recycle them and make classy handmade ones.
The Inspiration
Incidentally, each temple cloth recounts the Patawa weaving story — of rituals and celebrations and passage of inherited handloom traditions. After these cloths are replaced with new ones, most people don’t understand that they can be used for the purposes beyond an altar. Vrindavaneswari is an existence that was created to save these concretes of devotion and give communal journey a backbone through sustainable craftsmanship.
The Steps Behind The Brands — Temple to Treasure
Absolutely beautiful work. Breathing new life into something so spiritual shows true reverence and creativity
Thank You Sandeep